4 Best Practices for Setting up a Professional Website

No matter what you hope to accomplish, you need a functional website to get anywhere in the modern, technologically centered world. Whether you’ve just started a business, or are looking to start a blog for personal development, or anything in between, it’s crucial to set up your website in a professional manner. Otherwise, you’ll struggle to gain readers and rank on search-engines like Google. Regardless of your ultimate goal, here are four best practices anyone can follow to develop an awesome website of their own: 

Play Around

You don’t have to be an expert in coding or HTML script anymore to build a website from scratch. That’s the good news. Still, it’s unlikely that you’re going to get everything right the first time you utilize a web platform to create a site. As such, consider taking some time out to build a free site just for fun. This will allow you to explore creative ideas and learn how to adjust the appearance of your site in a low-stakes environment. 

Find the Right Platform

Unless you insist on constructing a website entirely by yourself, chances are you’ll utilize the services of a company like WordPress, Wix, or HubSpot to host your site. Though these different platforms may appear more or less interchangeable at first glance, the reality is they each have their own unique pros and cons. Don’t assume that whichever program you’re most familiar with will automatically be the best fit for your new web project; rather, try multiple sites out before making a final decision.

KISS Navigation

KISS (keep it simple, stupid) is a good mantra to keep in mind when designing your page layout. Whether you’re creating an ecommerce website to sell lab equipment like a CTAD tube, or you just want to blog about classic cars, seamless navigation between your internal pages is essential if you want to ensure a positive visitor experience. Remember, there’s nothing wrong with a “basic” navigation menu. After all, if it ain’t broke . . . 

Optimization Basics

Believe it or not, plenty of business owners don’t understand why they need to optimize their websites for related keywords. Though it may be a bit of a hassle, writing apt meta descriptions and placing internal links from page to page will help you boost your site’s visibility over time. What’s more, other optimization basics like engaging images and compelling content pieces are beneficial to your site anyway. Never forget that good optimization should increase the appeal of your website to human visitors as well as search-engine algorithms.